There’s more than one way to do right by the planet.
Take your jeans, for example. As we gear up for Earth Day this weekend, we offer you these easy steps to take proper care of your denim. Presenting the Definitive Denim Care Guide – advice straight from our denim experts.
Wash Less. Wash once every 10 wears at most to maintain fit and prevent too much “rebound.” Spot a stain? Use a damp cloth or old toothbrush with mild soap to remove them instead of washing them. You know those distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing.
Wash Cold. Coldwater keeps the color you love. Washing with cold water protects against fading and shrinking. Turn your jeans inside out and avoid harsher soaps to preserve that indigo shade. Coldwater also saves energy (and money), making it better for your jeans, your wallet, and the environment.
Line Dry. Dryers are the natural enemy of jeans. All that lint is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps avoid possible shrinkage or fabric warping. Turning your jeans inside out (and hanging them in a shady space) prevents fading and avoids soggy pockets.
Following these instructions will help denim fit better, look better, and last longer. AND it’s better for the environment. Win-win.